For BuiltWorlds, I created a comprehensive Marketing packet, and all of their event promotional banners, as well as event photography.
CLICK HERE for the comprehensive marketing packet that I created for BuiltWorlds.
A special menu for a special event, a Lemonade-themed birthday party.
We created an integrated multimedia campaign for Michigan State's Communication Arts and Sciences program, targeting high school students interested in pursuing careers in advertising, journalism, game design, and other media arts related fields. The campaign was the winning entry out of 5 finalist teams.and became the basis for Michigan State’s communication strategy to recruit students.
After conducting extensive primary and secondary research, we learned that Millennials are primarily driven by experiences. In the multimedia campaign, we explored how students within the Media Sandbox, Michigan State's communication arts program, were pursuing their dreams and passions. We reached out to high school students and encouraged them to pursue what they loved as well.
I lead and directed a team of fifteen creatives for the American Advertising Federation's National Student Advertising Competition to First Place at Regionals, beating out eighteen other schools. We created an integrated multicultural campaign focusing on Glidden's Brilliance Line, sold exclusively at Walmart. The campaign focused on digital and instore executions.
The task of this campaign was to promote the Brilliance Line at Walmart with a budget of $10 million, targeting several demographics of DIYers. Our underlying strategy was to inspire the audience with simple projects that were easy to create, but profound in impact.